Scope of this Policy

Please read this Privacy and Data Protection Policy (“Policy”) carefully to understand our practices regarding the processing of your Personal Data. This Policy applies to individuals who interact with Alibem services, such as our consumers (“You”). This Policy explains how your Personal Data is collected, used, and shared by Alibem (“Alibem”, “We”, “Us”). It also informs you how you can access and update your Personal Data and exercise your rights regarding it.

This Policy covers our online and offline data collection activities, encompassing the Personal Data We collect through our various channels, including websites, apps, third-party social media, Consumer Service, points of sale, and events. Please note that We may aggregate Personal Data from different sources (e.g., website, offline event). To do this, We cross-reference Personal Data originally collected by different Alibem entities or Alibem partners.

If you do not provide us with the necessary Personal Data (We will indicate when this is the case—for example, by clarifying this information on our registration forms), We may be unable to provide you with our products and/or services.

This Policy may be amended periodically, as indicated at the end of the document.

This Policy provides important information about how We Process your Personal Data, such as:

WHAT YOU NEED TO KNOW BEFORE READING THIS NOTICE
SOURCES OF PERSONAL DATA
PERSONAL DATA WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
HOW DO WE USE YOUR PERSONAL DATA? COOKIES/SIMILAR TECHNOLOGIES, LOG FILES, AND WEB BEACONS
WITH WHOM WE SHARE YOUR PERSONAL DATA
STORAGE OF PERSONAL DATA
YOUR RIGHTS
HOW WE KEEP YOUR PERSONAL DATA SECURE
YOUR CHOICES REGARDING HOW WE USE AND DISCLOSE YOUR PERSONAL DATA
CHANGES TO OUR POLICY
CONTACT

What do you need to know before reading this notice?

Personal Data is any information that allows for your identification—for example, your name, CPF (Individual Taxpayer ID), email, telephone number, among others.

Sensitive Personal Data is personal data related to racial or ethnic origin, religious beliefs, political opinions, membership in a trade union or an organization of a religious, philosophical, or political nature, data concerning health or sexual life, or genetic or biometric data, when linked to you.

Processing of Personal Data means any operation performed on personal data, such as collection, production, receipt, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, modification, communication, transfer, dissemination, or extraction.

Sources of Personal Data

To build and maintain our relationship of trust, it is important that you are aware of how we process your Personal Data, and, above all, how and where we collect your Data. See the list of collection points below:

Alibem Websites. Consumer-facing websites managed by or for Alibem, including sites we operate under our own domains/URLs and commercial pages we maintain on third-party social networks, such as Facebook.

Email, text messages, and other electronic messages. Interactions we have with you, such as electronic communications sent by Alibem companies via email, for example.

Customer Service (SAC). Communications with our customer service.

Offline registration forms. Printed or digital forms, and similar methods, through which we request your Personal Data—such as via postal mail, in-store demonstrations, contests, promotions, or events, among others.

Ad interactions. Interactions with our advertisements (for example, if you interact with one or more of our ads on a third-party website, we may receive information regarding that interaction).

Data “created” by us. During our interactions with you, various other types of personal data may arise, such as your purchase history on our websites.

Data from other sources. Third-party social networks (such as Facebook and Google), market research (if the feedback is not provided anonymously), third-party data aggregators, Alibem promotional partners, public sources, and data received when we acquire other companies.

Personal Data we collect about you and how we collect it

Depending on how you interact with Alibem (online, offline, by phone, etc.), we collect various types of information about you, as described below:

Personal contact information. Includes any information you provide to us that allows us to contact you or verify your registration, such as your full name, CPF (Individual Taxpayer ID), date of birth, gender, postal address email, social media details, phone number, etc.

Account login information. Any information required to grant you access to your specific account profile, such as username, password (in non-recoverable format), and/or security questions and answers.

Demographic information and interests. Any information describing your demographics or behavioral characteristics, such as age or age group, geographic location (e.g., ZIP code), favorite products, hobbies, interests, family information (e.g., number of children), or lifestyle details.

Consumption information: information that allows us to understand your consumption profile, such as transactions made on our e-commerce sites.

Technical information about the computer/mobile device. Any information regarding the computer system or other device you use to access one of our sites or applications, such as IP address, operating system type, and web browser type and version. If you access an Alibem site or application using a mobile device, such as a smartphone, the information collected will also include—where permitted—your phone’s unique device ID, advertising ID, geographic location, and other similar mobile device data.

Site usage/communication information. As you browse and interact with our sites, we use automatic data collection technologies to gather certain information about your actions. This includes information such as which links you click, which pages or content you view and for how long, and other similar information and statistics regarding your interactions, such as content response times, download errors, and the duration of visits to specific pages. This information is captured via automated technologies—such as cookies (browser cookies, Flash cookies) and web beacons—and through third-party tracking.

Market research and consumer feedback. Information you voluntarily share with Alibem regarding your experience using our products and services, such as complaints, satisfaction surveys, and requests for improvements.

Consumer-generated content. We define “information generated by You” as any content You create and share with Alibem on third-party social networks or via posts on one of our websites or applications, including the use of third-party social networking apps such as Facebook. Examples include photos, videos, personal stories, or other similar content and media. Whenever permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third-party social networks.

Third-party social network information. Any information You share publicly on a third-party social network or information that is part of your profile on a third-party social network (such as Facebook or Google). Examples include your basic account information (registration details, current city, profile photo, user ID, friend list, etc.) and any other additional information or activities You allow the third-party social network to share. We collect your third-party social network profile information (or parts thereof) whenever you download an item or interact with an Alibem web application on a third-party social network, whenever you use a social network feature integrated into an Alibem website (such as Facebook Connect), or whenever you interact with Us via a third-party social network. To learn more about how your third-party social network information is obtained by Alibem or to opt out of sharing such social network information, please visit the specific third-party social network’s website.

Financial and payment information. Information that Alibem processes to fulfill and invoice an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, and expiration date) or other forms of payment (if made available). In any event, Alibem or our payment processing service providers handle financial and payment information in compliance with applicable laws, regulations, and security standards. Payment card details, such as the security code, are not recorded.

Calls to Customer Service. Communications with our Customer Service (“CES”) may be recorded or monitored, in accordance with applicable laws, for local operational needs (e.g., for quality or training purposes). Payment card details are not recorded. When required by l

You will be informed about such recording at the beginning of your call.

Sensitive Personal Data. We always aim to process the minimum amount of Sensitive Personal Data possible. In some market research or personalized service scenarios, we need to collect certain health-related data, such as allergies, intolerances, and dietary restrictions. When it is necessary to process your Sensitive Personal Data, we will inform you of the intended purpose and rely on your prior, express consent where legally required.

Personal Data of children: We seek to collect data on children (defined by Alibem as individuals under 13 years of age) only when necessary and with the express consent of a parent or guardian. If you authorize the collection of Personal Data regarding your child or a child under your care, you will be clearly informed about what data is being collected and the purpose of the collection in each specific instance. In cases where collecting a child’s personal data is absolutely necessary to obtain parental consent, such data will be used only once and will not be stored by Alibem.

How do we use your Personal Data?

We process your Personal Data primarily to facilitate our business relationship, fulfill contractual and legal obligations, and engage with you regarding our brand.

Consumer service. We use your Personal Data to provide consumer services, including responding to your inquiries, complaints, and requests. This typically requires the use of your contact and registration details, as well as information regarding the purchased product and the reason for your inquiry (e.g., order status, technical issues, product-related questions or complaints, general inquiries, etc.).

Order fulfillment. Alibem uses your Personal Data to process, invoice, and ship your orders; to update you on order status; to correct addresses; and to conduct identity verification and other fraud prevention activities. Contests and targeted communications. Alibem uses your Personal Data to provide information about products or services (e.g., marketing communications, campaigns, or promotions). This may be done via channels such as email, advertisements, SMS, phone calls, and postal mail, to the extent permitted by applicable law. Some of our campaigns and promotions are conducted on third-party websites and/or social media platforms.

Additionally, Alibem collects your Personal Data when you interact with third-party social media features—such as “liking” a post—in order to serve you advertisements and foster interaction.

This use of your Personal Data is not mandatory; you may request the deletion of your Personal Data from our database at any time, and we will cease processing your data for these purposes.

Personalization of your preferences (offline and online). Alibem uses your Personal Data:

(i) to analyze your preferences and habits;
(ii) to anticipate your needs based on our analysis of your profile;
(iii) to improve and personalize your experience on our websites and applications;
(iv) to ensure that the content of our websites and applications is optimized for you and your computer or device;
(v) ​​to send you targeted advertising and content; and
(vi) to allow you to participate in interactive features, should you choose to do so.

In these instances, we require your login, email address, or screen name so that you can access the site more quickly upon your next visit or easily retrieve items previously added to your shopping cart.

Legal reasons or merger/acquisition. Should Alibem or its assets be acquired by or merged with another company—including in the event of bankruptcy—we will share your Personal Data with our legal successors.

We will also disclose your Personal Data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from a competent legal authority; (iv) to protect our rights, privacy, safety, or property; or (v) to enforce the terms of any agreement or the terms of our website.

Furthermore, your Personal Data may be used to comply with obligations set forth by law, regulations of government bodies, tax authorities, and the judiciary—such as court rulings and settlements—and/or any other competent authority. This processing may include your identification data and personal documents.

General purposes. Alibem uses your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research, and measuring the effectiveness of our advertising campaigns. We reserve the right, should you hold Alibem accounts, to consolidate these accounts into a single account. We also use your Personal Data to manage and operate our communications, IT, and security systems.

Cookies/similar technologies, log files, and web beacons

A cookie is a small file placed on your device or computer by websites you visit. They are widely used to make websites function—or function more efficiently—as well as to provide a personalized access experience and supply information to website owners.

We use cookies to improve the usability and functionality of Alibem websites and to better understand how visitors use our sites, as well as the tools and services offered there. Cookies help us tailor Alibem websites to your personal needs, make them increasingly easier to use, gather consumer satisfaction feedback, and communicate with you elsewhere on the internet.

What categories of cookies are used on Alibem websites?

Session Cookies. These are temporary cookies that are deleted when you close your browser. When you restart your browser and return to the site that created the cookie, that site treats you as a new visitor.
Example: Performance cookies – These help us understand how visitors interact with our site by providing information on areas visited, time spent, and any issues encountered, such as error messages. This helps us improve the performance of our websites.

Persistent Cookies. These are cookies that remain in your browser until you manually delete them or until your browser deletes them based on the duration established by the cookie itself. These cookies will recognize you as a returning visitor.
Example: Flash Cookies – These can store your preferences, such as volume settings or high scores in games, or display content based on what you view on the site to personalize your visit. Our partners may provide certain features on the site, such as promotions and games, and use Flash Cookies to collect and store your information.

Necessary Cookies. These are cookies that are strictly necessary for the operation of an Alibem website. They allow you to navigate the site and use our features. It is not possible to object to this processing or to disable these cookies.

Cookies that send us information about you. These are cookies placed by us on an Alibem site and can only be read by that site. They are known as “first-party” cookies.

We also place cookies on Alibem advertisements displayed on third-party sites (such as Facebook). We obtain information through these cookies when you click on or interact with the advertisement. In this situation, Alibem is placing a “third-party” cookie. Alibem may use the information obtained through these cookies to send you other advertisements that are relevant or of interest to you based on your previous online behavior.
Example: targeting/advertising cookie – These cookies are used to deliver content via advertisements targeted to you and your interests, or to limit the number of times you see a specific advertisement. We also use them to measure the effectiveness of our campaigns on Alibem sites or third-party sites. We may share this information with other parties, including our agencies.

Cookies that send information to other companies: these are cookies placed on an Alibem site by our partner companies (such as Facebook or other advertisers). They may use the data collected by these cookies to send you targeted advertisements on other sites, anonymously, based on your visit to the Alibem site. For example, if you use a social widget, such as Facebook, on an Alibem site, it will record your “share” or “like.” Facebook (as the company that placed the cookie) will collect this data.
Example: social sharing cookie – Social sharing features offered on the site are provided by third parties. These third parties may place cookies on your computer when you use social sharing features on the site, or if you are already logged into their services. These cookies help improve your experience on the Site by allowing you to share comments, reviews, pages, and indicators, and by facilitating access to social networks and online social tools.

Other similar technologies. Alibem’s websites also use other tracking technologies—including IP addresses, log files, and web beacons—that help us tailor our websites to your personal needs.

IP Address. An IP address is a number used by network computers to identify your computer each time you connect to the internet. We may log IP addresses for the following purposes: (i) troubleshooting technical issues (problems affecting a product, process, or system

operational issues); (ii) maintaining the protection and security of the Site; (iii) better understanding of how our sites are used; and (iv) content better tailored to your needs, depending on the country where you are located.

Log Files. We (or a third party on our behalf) may collect information in the form of Log Files that record site activity and gather statistics on user browsing habits. Generally, these logs are generated anonymously and help us collect (i) the user’s browser type and operating system; (ii) information about the user’s session (such as the referring URL, the date, time, and pages visited on our site, and the duration of the visit); and (iii) other browsing or clickstream data.

Web Beacons. We use Web Beacons (or clear GIFs) on Alibem sites. Web beacons (also known as “web bugs”) are small strings of code that allow a graphic image to be displayed on a web page for the purpose of transferring data back to us. We use information from web beacons for various purposes, including tracking how a user responds to email campaigns (e.g., the time an email is opened, which links the user clicks within the email), site traffic reporting, unique visitor counts, ad and email auditing and reporting, and personalization.

Managing your Cookies/preferences. You can manage and disable Cookies in your browser settings. You can even configure your browser to notify you before accepting Cookies or simply to refuse them. However, please remember that some Cookies are necessary to enable the use of our websites. You do not need to have Cookies enabled to use or browse most Alibem sites, although you likely will not be able to access all their features if you do not. Check the “Help” section of your browser (such as Internet Explorer, Google Chrome, or Firefox) to learn how to manage these settings. If you use different computers in different locations, you will need to ensure that each browser is configured according to your cookie preferences.

With whom do we share your data?

During our relationship, Alibem will share your Personal Data with certain entities.

Service providers: External companies we use to assist in our business operations. In such cases, only selected personnel are authorized to access your Personal Data on Alibem’s behalf to perform specific tasks as requested and in accordance with our instructions. Furthermore, the service providers with whom we share your Personal Data are required to keep it confidential and secure.

Credit reference/debt collection agencies: External companies we use to help verify your credit status (particularly for orders placed via bank slip/invoice) or to collect overdue payments.

Third-party companies using Personal Data for their own marketing purposes: We do not license or sell your Personal Data to third-party companies for their own marketing purposes.

Third parties using your Personal Data for legal reasons or due to a merger/acquisition: We will share your Personal Data with third parties for legal reasons or in the context of a merger or acquisition.

International transfer of Personal Data: Due to the international nature of our business, we may need to transfer your Personal Data within Alibem and to third parties to achieve the purposes set out in this Privacy Policy. Consequently, we may transfer your Personal Data to other countries, which may have data protection laws and requirements that differ from those applicable in Brazil. In such cases, we will take all measures to protect your personal data, such as implementing contractual clauses that require the third parties with whom we share your Personal Data to adopt the same protection measures used by Alibem.

Storage of Personal Data

We will use your Personal Data for as long as necessary to achieve the purposes for which it was collected or to comply with applicable legal obligations.

Your rights

As the data subject and our customer, you have the following rights regarding your personal information:

To access, review, and find out if we are processing your Personal Data, and to request an electronic copy of the information we hold about you;
To correct or request the correction of incomplete, inaccurate, or outdated Personal Data;
Most of our websites feature a dedicated function allowing you to review and edit the Personal Data you have provided. Please note that we ask our registered consumers verify your identity (such as login, email address, password) before accessing or modifying your accounts, in order to prevent unauthorized access to your account.
Request the anonymization, blocking, or deletion of unnecessary or excessive Personal Data;
Please note that, in certain circumstances, we may not be able to delete your Personal Data without also deleting your user account. It may be necessary to retain some of your Personal Data after you request its deletion in order to fulfill our legal or contractual obligations or to meet business needs.
Request the portability of Personal Data to another provider of similar products or services;
Request the deletion of Personal Data collected and used based on your consent;
Obtain information regarding the public or private entities with which we share your Personal Data;
When a processing activity requires your consent, you may refuse to provide it. In such cases, we will inform you of the consequences of not carrying out that activity;
When a processing activity requires your consent, you may revoke it at any time.
To exercise your rights, please use the channels provided at the end of this Policy.

How do we keep your Personal Data secure?

We use appropriate measures (described below) to keep your Personal Data confidential and secure. Please note, however, that these protections do not apply to information you have chosen to share in public areas, such as third-party social networks.

People who may access your Personal Data. Your Personal Data will be processed by our employees or authorized agents, provided they require access to such information based on the specific purposes for which your Personal Data was collected (e.g., our employees responsible for customer service matters will have access to your consumption records).

Measures taken in operational environments. We store your Personal Data in operational environments that employ reasonable security measures to prevent unauthorized access. We follow reasonable protocols to protect Personal Data. Unfortunately, the transmission of information over the internet is not completely secure; while we do our best to protect your Personal Data, we cannot guarantee the security of data during transmission via our websites or applications.

Measures we expect you to take. You play a key role in keeping your Personal Data secure. When creating an online account, please ensure you choose a password that is difficult for others to guess. You are responsible for keeping this password confidential and for any use of your account. If you use a shared or public computer, never select the option to remember your login ID, email address, or password, and ensure you log out of your account whenever you leave the computer. You should also use any privacy settings or controls we provide on our website or application.

We have adopted strict policies and procedures governing how Personal Data is handled here at Alibem. These standards aim to ensure the proper and lawful processing of your Personal Data.

Our security measures are continuously monitored and reviewed in light of the latest technological advancements and organizational resources.

Your choices regarding how we use and disclose your Personal Data

We strive to give you choices regarding the Personal Data you provide to us. The following mechanisms give you control over your Personal Data:

Cookies/Similar Technologies. You can manage your consent through your browser settings. To refuse some or all Cookies/similar technologies, or to be alerted when they are being used, please refer to Section 5 above.

Advertising, marketing, and promotions. Your Personal Data will be used by Alibem to promote its products or services. If you decide you no longer wish to receive marketing communications from us, you may unsubscribe from our campaigns at any time by following the instructions provided in such communications. To unsubscribe from marketing communications sent via any channel, including third-party social media, you may unsubscribe at any time by using the links provided in our communications, by logging into our websites/apps or third-party social media accounts and adjusting your user preferences (by unchecking the relevant boxes), or by calling our Customer Service department. Please note that even if you unsubscribe from our marketing communications, you will still receive our administrative communications, such as order confirmations or other confirmations of transactions, notifications regarding your account activities (such as account confirmations, password changes, etc.), and other important non-marketing communications.

Personalization (offline and online): If you wish for your Personal Data to be used by Alibem to provide you with a personalized experience or targeted advertising and content, you may indicate this by using the checkboxes on the registration form or by answering questions asked by our Customer Service representatives. If you decide you no longer wish to benefit from this personalization, you may opt out at any time by logging into the websites/apps and adjusting your user preferences in your account profile, by unchecking the boxes, or by calling our Customer Service department.

Targeted advertising. We partner with ad networks and other service providers (“Ad Providers”) that display ads on our behalf—and on behalf of other unaffiliated companies—across the internet. Some of these ads are tailored to your interests based on information collected on Alibem websites or on unaffiliated websites over time. You may opt out of receiving this type of advertising and request that geolocation data collection be stopped by accessing your device’s geolocation permission settings.

Changes to our Policy

If we change the way we process your Personal Data, we will update this Policy.

We reserve the right to make changes to our practices and to this Policy at any time. Please check back frequently for any updates or changes.

Contact Information

Data subjects wishing to obtain more information about the privacy policy, or to exercise their rights regarding their personal data, may contact Alibem directly through our Data Protection Officer, Alexandre Bernardi Guerra, at the email address: dpo@alibem.com

You may also contact us at the following address:

Alibem S/A. 3326 Protásio Alves Avenue – Porto Alegre, RS – Brazil
Phone: +55 (51) 2123 5000